DESIGN RESEARCH, DESMEEM

One Week Workshop with Pia Drechsel

Last week Pia Drechsel, Co-Founder of Design Research Company and Part-time lecturer in Germany spent a week in Beirut with each team of DESMEEMERS to guide them through their research methods and ideation process. With one-on-one sessions with each team, she helped them define their precise targets and gave advice as well as examples from her previous experience while working on such projects. She also introduced various ways of collecting and visualizing data, each based on specific criteria that would help the teams better analyze the vast information they have now accumulated through their desk and field research.

Pia was later interviewed at the end of the workshop. Sh expressed great enthusiasm and excitement for the outcomes of each team, and looks forward to Beirut Design Week, which she will attend with her company partner Bianca Bender.

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