TAGbrands, a regional branding and design agency, won the SEA (Social Economic Award) for incubating the NGO – MENA Design Research Center which organizes the Beirut Design Week each year. TAGbrands earned the award for the category of “Small and Medium Enterprises – SME’s by targeting the development of design innovation and creative entrepreneurship. Beirut Design Week is co-founded and co-organized by Maya Karanouh and Doreen Toutikian who received the award.
On Saturday the 22nd of November 2013, George Kurdahi the Lebanese television presenter, announced the award at the Casino du Liban on the occasion of the 3rd Social Economic Award organized by First Protocol, presenting the SME Award to the two MENA Design Research Center co-founders and Beirut Design Week organizers. The honorary jury members this year included Mrs. Layla el Soloh Hamade, Mr. Raymond Audi, Mr. Fadi Abboud, Mr. Mohamed Choucair, Mr. Vreij Sabounjian, Mr. Yaseen Jaber, Mr. Walid Daouk, Mrs Raya al Hassan, Mr. Salim Sayegh, VIce Governor Dr. Saad Andary, Mr. Salim Jreissati and Mr. Nazem al Khoury.
It was an honor for us to be part of this ceremony and to be acknowledged for the efforts put into Beirut Design Week as a platform that enables young designer entrepreneurs to develop their network and skills and also brings together the established Lebanese creative design eco-system under one platform. As a social venture with an entrepreneurial spirit, Beirut Design Week (which is organized by MENA DRC, which is incubated by TAGbrands) is a CSR program that focuses the expertise, time, and resources of this enterprise towards one goal. Unlike most SME’s or large companies who may sometimes support an external social cause, TAGbrands becomes fully involved in the Beirut Design Week CSR program by offering its team of designers as well as legal, administrative, and peripheral services to help the MENA Design Research Center in organizing the event.
We would like to thank First Protocol for their dedication in commemorating initiatives that are important to the development of Lebanon from a social and economic perspective, as well as encouraging the private sector to give back to the community. We would also like to thank every single person that helped make the Beirut Design Week dream come true, including the TAGBrands team, the Lebanese Designers, our partners and sponsors, without whom none of this would have been possible. And finally, we promise to keep on going and deliver better results every year to ensure that this small grassroots initiative becomes a symbol of global success for Lebanon.
The 3rd Social Economic Award will be broadcasted on MTV, Saturday the 30th of November 2013 at 20h45.