conference, EVENT

Eliminating the Capital D at Nuqat 2014

Screen shot 2015-04-12 at 8.27.36 PMWe were invited to speak at the annual Nuqat Conference taking place in Kuwait as a non-profit organization that focuses on the value of collaboration. The speech was entitled ‘Eliminating the Capital D: The Value of Multidisciplinary Collaboration in the Design Process’. The synopsis is as follows:
nuqat3
‘Design has come a long way since the days of the ‘Designer’ who only defines the profession as a means to produce luxury goods or advocate for capitalist consumerism. Nowadays design aims to use its methods and tools at large scales for strategic planning, organizational transformation, public policy, and economic development. It motivates bottom-up approaches to think creatively about solving social, cultural and environmental challenges. In such projects, where design can really affect the lives of people, the designer is merely a facilitator, learning from others and combining skills and expertise to co-create better solutions and outcomes. This multidisciplinary, collaborative and human-centered process has finally brought the real value of design into perspective, serving the 99% and obliterating its egoistic past.’

nuqat2The speech is about 20 minutes and focuses on the challenges we face in the MENA region when it comes to collaboration.

 

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