DESMEEM, HOW WE WORK, MENA PROJECTS, SOCIAL INNOVATION

DESMEEM THEMES: Re-Adjusted

Since all our organizational design is based on the design thinking process, we believe that iteration is a very crucial step towards the most optimum outcomes. Last week we had posted the 10 themes that the designers will be tackling throughout DESMEEM. We then asked our audience, partners, and potential designers about their opinions and suggestions. So we came up with a new and improved list of 10 themes.

Brain drain was added to the list and the Arabic Language removed. We figured that there is a lot being done in terms of Arabic typography in the region and there might be other issues that designers are not tackling at all. We changed social integration to migrant, as our aim is to figure out better way to involve migrant workers in our society and not to handle Lebanese sectarianism. We altered ‘finance’ into ‘personal finance’ because this initiative deals with creating a personal awareness and understanding of finance to the average person. We changed ‘politics’ to ‘democracy, because this cause is not about specific political parties as many assumed, but more about understand human rights and the roles of the people and the government. We added experience to healthcare, so that it is clear that we are not dealing with the design of surgical or hospital equipment as much as we are dealing with the entire patient’s experience in a hospital. Waste control is now sustainable consumerism, because it englobes an issue more holistically. Energy and water were added due to requirements from NGOs who voted on it’s importance and priority for MENA ecology and environment. And finally, noise pollution and urban space were joined together as it came to our attention that the solutions resulting from this team should take both aspects into account.

Lastly, we are now recruiting NGOs, institutions and companies that would like to take on one of the initiatives. They will be providing the design team with support in terms of resources, research data, PR, and general consulting.

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DESMEEM, MENA PROJECTS, SOCIAL INNOVATION

Presenting the 10 DESMEEM Themes

DESMEEM is a three-month collaborative project between 40 Arab and European designers aimed at creating solutions to social and environmental issues in the Middle East and North Africa. The project, which will start in April 2012, will be conducted by 10 teams of designers, each dealing with a certain theme. The themes include public space, noise pollution, public transport, financial awareness in Middle eastern culture, waste control, education, healthcare, politics, social integration and issues surrounding the Arabic language.

While some themes are general crucial issues within Middle Eastern societies, others are systems which present design issues on a smaller scale. The grounds for selecting these ten themes are based on a wide scope of observation and demands from the public. Moreover, the versatility of the list encourages the direct interaction of design with other disciplines that entail very concrete parts of people’s lives. Furthermore as an example, this means that the designers in the healthcare team will have to work with organizations such as hospitals, private clinics, or ¬†insurance companies in order to understand their systems and create perhaps more efficient patient-doctor experiences.

Once the DESMEEM designers are selected, presentations of each theme will follow in order for them to learn about the issues that surround it and form the necessary teams.

Application deadline for DESMEEM is the last day of February 2012.

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