When the MENA Design Research Center was launched in 2011, the goal of its founders was to create social impact the MENA region and develop awareness about the role and value of Design. Now four years later, we begin to be able to quantify the growth and impact that the center has partially set in track. One of the most well-known activities of MENA DRC is the Beirut Design Week, which was the first design week to be established in the region in 2012. Now, fast-forward four years later, there are already four design weeks that are right on track, and another two just on the doorstep.Each Design Week is unique in its goals, features, participants and events. For Beirut Design Week, which is founded and organized by the MENA Design Research Center – a non-profit organization, the goal is to develop local entrepreneurship, provide cultural exchange for skills and experiences, enhance design education, and create awareness about design for social impact. The neighboring design weeks have some similar aspects but to varying proportions.
Soon to follow Beirut Design Week a year later in 2013 was the Bahrain International Design Week which took place in one venue, the Bahrain International Exhibition & Convention Centre. The goals of the event are commercial, promising market share and exposure for all exhibitors.
In 2014 followed Saudi Design Week organized by Oasis Magazine in Partnership with the King Faisal Foundation for Research and Islamic Studies. Closer to the BDW model, the program is divided into curated exhibitions, workshops, and a design forum, showing a more versatile approach that is both commercial and educational.
This month marked the beginning of Dubai Design Week, which took place in various locations and focused mostly around Dubai’s latest large scale real estate project, the Dubai Design District – which is set to be finalized in the next couple of years. DDW is owned and managed by the Art Dubai Group, a joint venture company between the Dubai International Financial Centre and Middle East Fairs Ltd. Bringing in high-end talent as well as established educational institutions from all corners of the world, the Emiratis prove again that high investment pays off.
Next month we will witness the launch of Cairo Design Week, who are already developing a partnership with Beirut Design Week and their near future seems promising. Moreover, talks with Amman Design Week have also been initiated, the event is set to take place in 2016. Can you guess who will be next? I have a pretty good idea…